A logo is just one part of your company's image. Your visual identity includes the labels on your product, your business card, your letterhead, your website, and yes... even the art in your reception area.

"But isn't a logo just a picture?"
A logo is different from an illustration. A logo is meant to represent you in the minds of people where your words cannot go.

Humans come preprogrammed to respond to visual information. When we meet a person for the first time, we determine how we feel about that person in a matter of seconds. Your customer will see your logo and ask himself (even unconsciously), "What does this image mean to me? What is the company trying to tell me? Do I trust this company to have an interest in my personal values?"

Here's a quick look at what a logo does for you:

Reference - When customers view your logo, they gather information from it and compare it with what knowledge they already have of their world. What sort of ideas does it spark in a person's cultural reference/history/tastes?

Reputation - Think McDonalds. Whether or not you like them, you know what to expect. If you visit China, Germany, or Alabama - you can expect the same Big Mac. You can rely on the reputation of those golden arches. What sort of reputation do you want to build? Your logo can reflect that.

Recognizability - This is what distinguishes you from your competition. What makes you stand out from the other guys? Why will they remember you and come back? Your logo separates you from the masses.

You get one chance online.
It takes less than 15 seconds for an interviewer to decide whether a person will get the job or not. It takes 8 good impressions to get rid of a bad first impression. Yet, it only takes 1 second for a person to decide how they feel about your website. If they have a negative response, they'll close that window and never come back.

The look and feel of your visual identity can determine whether or not your audience is reached.

This is where your graphic designer steps in.
Graphic designers have studied art, culture, and visual design. They focus their time and energy to understand the minds of your customers and will work directly with you to learn about your company, it's values, and the identity you wish build. Not only that, we study your competition to see where we can set you apart and leaving a lasting, quality impression.

Graphic Designers help you send the right message to the right people.

If you're looking to create a logo for your company, are interested in getting help with your public image, or you'd just like to see how your current logo stacks up, contact me!